Summit
A full-scale SEO overhaul that took Alpine Gear from page four to the top spot on Google.
Service
SEO
Client
Alpine Gear
Year
2025
Problem
Despitemanufacturingsuperioroutdoorequipment,AlpineGearwasinvisibleonline,buriedonPage4ofGooglesearchresults.
Theirsitesufferedfromsignificanttechnicaldebt,slowloadtimes,andaconfusingURLstructure.Searchenginescouldn'tcrawlthesiteeffectively,meaningtheywerelosingthousandsofpotentialcustomerstoinferiorcompetitorswithbetterSEO.
Solution
Weexecutedatechnical"HubandSpoke"SEOstrategycombinedwithacompleterestructuringofthesite'scode.
Werebuiltthesitearchitecturetolinkallrelatedproductpagestohigh-authorityguidecontent.Simultaneously,weoptimizedCoreWebVitalstoensurethesitepassedGoogle'sstrictUXmetrics,propellingthemtothe#1rankfor12primarykeywords.
