Canvas
A minimalist digital gallery that strips back the noise and lets the artwork speak for itself.
Service
Web design
Client
Modern Art Museum
Year
2026
Problem
TheMuseum’sdigitalpresencewascompetingwithitsownexhibitions,distractingusersfromtheartworktheycametosee.
Thepreviouswebsiteutilizedaheavy,colorfulpaletteanddecorativeelementsthatfoughtforattention.Theuserinterfacewasclutteredand"loud,"makingtheactualartpiecesfeelsecondaryandcheapeningthegalleryexperience.
Solution
Weadoptedabrutalistdesignapproach,strippingthepalettebacktostrictlyblackandwhitetolettheartbreathe.
Wedesignedarigorousgridsystemthattreatsthewebsiteitselfasagallerywall,usinggenerouswhitespacetoframeeachpiece.Navigationelementswerehiddenuntilneededtoreducecognitiveload,resultingina200%increaseinonlineticketsales.
