Ethereal
A sensory digital experience for a luxury perfume brand, blending motion and minimalism.
Sellingaphysicalscentthroughadigitalscreenisoneofthehardestchallengesine-commerce,andtheoldsitewasn'tworking.
Aether’sprevioussitereliedonstaticproductgridsthatfailedtoconveytheemotion,depth,andluxuryoftheirfragrancenotes.Thislackofsensoryengagementresultedinhighbouncerates,ascustomerscouldn't"feel"theproductthroughthescreen.
Wecreatedasensorydigitalexperiencethattranslatesscentintosight,usingmotiontoevokethefeelingofthefragrance.
ByutilizingfluidWebGLdistortionsandlarge-scalevideobackgrounds,wesimulatedthetextureofsmokeandliquidonthescreen.Westrippedawaytraditionale-commerceclutter,allowingthevisualstorytellingtotakecenterstage,increasingconversionratesby40%.
